Agentic Landmark · The Brief
Briefs on the infrastructure, authorization architecture, and commerce strategy of the agentic web: what brands need so agents can find, evaluate, and transact with them.
The agentic commerce conversation conflates two behaviors: using AI to discover and letting AI buy. Discovery is mainstream; delegated transaction is a fraction of it, because trust accrues on a schedule no announcement can rush. Adoption moves category by category, through four delegation postures.
Every platform now offers retailers the agent intelligence it built for itself, on its own infrastructure. You keep the brand label; they keep the nervous system. The retailers who own the next decade will read that offer clearly and choose which layer to rent and which to own.
