Agentic Landmark · Services
Four engagements for the demand side, sequenced the way readiness actually builds. One more for the door that faces inward.
Each engagement has a defined scope, a defined deliverable, and a natural next step. Entry engagements carry published fees; later-stage engagements are scoped to the work. The sequence is designed so the entry steps are never sunk costs: the Briefing fee recovers forward, and Assessment fees credit toward what follows. The sequence is built to be entered at the Briefing or the Assessment; the right door depends on whether the budget conversation has already happened.
Board & C-Suite Readiness Briefing
For the champion who sees the urgency and needs to convert board skepticism into budget authority.
A fully produced 45–60 minute presentation tailored to your vertical, company size, and digital revenue exposure: market evidence from named sources, a competitive disruption narrative drawn from your category, an ARI risk band estimate with revenue exposure framing, and a phased investment recommendation. Pre-briefing with the champion calibrates board-specific concerns; the practitioner can deliver live. The deck is a board-ready asset you own regardless of what comes next.
Fee recoverable against any Assessment or Sprint within 90 days ↓
Agentic Readiness Assessment
For the brand with budget authority and a readiness problem to diagnose: where, exactly, is revenue exposed?
The full Agent Readiness Index diagnostic across all five dimensions, producing a scored Readiness Scorecard with composite score, dimension scores, and risk band; a Strategic Gap Report with dimension-by-dimension analysis and a prioritized remediation sequence; and a 90-day action roadmap with sequenced infrastructure investment priorities. The Assessment answers which question to ask first, before the next dollar of tooling or platform spend is committed.
Assessment clients receive scoping credit on follow-on engagements ↓
Agentic Strategy & Roadmap
For the brand that knows its gaps and needs the comprehensive plan: what gets built, in what order, and why.
Agent persona development defining how agents should perceive, represent, and interact with the brand; product data and content architecture strategy for agent-first environments; channel strategy across the agent ecosystems that matter for your category; trust and credentialing strategy; a governance framework for ongoing agentic compliance; and a 12–24 month roadmap with phased priorities and resource requirements. The floor covers a single-vertical, clearly scoped strategy; the ceiling covers multi-vertical, enterprise-scale work.
Natural next step: ongoing implementation advisory ↓
Implementation Advisory Retainer
For the client executing a completed roadmap who needs senior advisory as the landscape keeps moving.
Monthly strategy and implementation reviews; agent performance monitoring and interpretation; emerging platform and technology guidance as the agentic landscape evolves; stakeholder alignment support; and access to the practice's benchmarking data and vertical intelligence. The floor covers focused single-workstream scope; the ceiling covers regulated and multi-system complexity. Scope deepens with each renewal.
Ongoing
Fees move forward, not sideways. The Briefing fee is recoverable against any Assessment or Sprint within 90 days; Assessment fees credit toward follow-on scoping. All fees in USD. Engagements in insurance and regulated healthcare carry a 20–25% premium, reflecting the consent architecture and compliance review these engagements require, and the legal, risk, and technology stakeholders they must carry.
The instrument underneath
The Agent Readiness Index
Every demand-side engagement runs on the same diagnostic spine: a five-dimension scoring instrument that quantifies a brand's exposure to agentic commerce and locates where revenue is leaking first. Three dimensions measure exposure the category sets and add directly; two measure the controls a brand owns and are scored inversely, so a stronger moat and more mature data lower the composite, and the exposure subtotal is a floor no remediation lowers. The composite runs 0 to 100 and higher means more exposed, placing a brand in one of four risk bands: Low, Emerging, Significant, or Structural.
The operational instrument runs the same direction on the same 0 to 100 scale but inverts the weighting: two exposure dimensions at 35 percent, three control dimensions at 65 percent. Read through both doors, Meridian, the practice’s worked example, carries an ARI of 65.90 with 45.65 of it exposure no remediation lowers, and an OARI of 62.05 with 39.00 points of control it has not built. Same company, same band, opposite shapes. A demand-side score is mostly weather and an operational score is mostly roof, which usually makes the operational door the cheaper one to move first.
How much revenue rides on discovery channels that agents are already intermediating.
How readily decisions in your category reduce to a structured comparison. Agents do not browse; they compare.
Whether an agent can shortlist and select in your category without a human in the loop.
The brand strength that survives algorithmic intermediation, scored inversely: a strong moat reduces exposure.
The machine-readability of your product, pricing, and entity data, scored inversely: mature data reduces exposure. Immature data produces omission, not evaluation.
The door that faces inward
The Operational Agent Governance Sprint
The four engagements above prepare a brand for the agents outside it. This one is for the agents inside it: for the COO, CIO, or Chief AI Officer about to give operational agents committing authority, agents that can move money, change records, and take actions that do not cleanly undo. A scoped six-to-eight-week sprint scores the exposure before the deployment and sets the controls around it.
It produces three deliverables. The Operational Agent Authorization Map inventories every workflow where agents act or will act, and sets an execute, approve, or escalate boundary for each. The Operational Data Readiness Assessment audits the ERP, WMS, OMS, and supplier data those workflows depend on, against what an agent needs to act safely. The Bounded Autonomy Governance Framework defines the escalation triggers, audit trail, rollback architecture, authority inheritance chain, and quarterly review that keep the boundaries enforced.
It runs on the operational instrument, the Operational Agent Readiness Index, which scores unmanaged agent risk as exposure net of control across five dimensions. The composite places the program in one of four bands: Low, Emerging, Significant, or Critical Operational Risk.
Whether agents act on their own scoped credentials or borrow a human's. Scored inversely: mature authorization reduces exposure.
How far a wrong action reaches, and whether it can be undone. Recommendations are reversible; committing actions are not.
Whether the data an agent acts on is complete and trustworthy enough to act on. Scored inversely.
The review, controls, and observability around agents that take action. Scored inversely.
Whether the workflow is one an agent should hold at all, or one that needs a human at the gate.