Agentic Landmark · The Brief

The Landmark Brief

Briefs on the infrastructure, authorization architecture, and commerce strategy of the agentic web: what brands need so agents can find, evaluate, and transact with them.

19 Jun 2026

Agentic adoption is a gradient, not a number

Accenture's best-friend stat will get the headlines. The 74-32-9 gradient underneath should shape strategy: 74% delegate routine tasks, 32% decide within limits, 9% buy without approval. Not one figure but three levels of authority, and the same consumer occupies each for different things.

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Strategy and infrastructure for brands navigating the Agentic Web
AgenticLandmark.com · 2026 · Privacy