Agentic Landmark · The Brief
Briefs on the infrastructure, authorization architecture, and commerce strategy of the agentic web: what brands need so agents can find, evaluate, and transact with them.
The Google versus OpenAI race decides which interface consumers use. It does not decide whether your brand is in it. That is settled by whether your product data is structured, machine-readable, and connected to whichever protocol the winner runs on.
OpenAI's Instant Checkout shutdown looks like agentic commerce stalling, but what failed was a toll-booth business model, not the technology, and the requirement for agent-readable product data is exactly where it was.
