A dual-surface website still has an order
Scott Brinker’s dual-surface website is the right picture. But its agent half is a sequence, not a menu: discovery decides which brands an agent considers, and only then are a brand’s services called.
Agentic Landmark · The Brief
webmcp
Briefs tagged webmcp in The Landmark Brief.
The page writes the terms
When an agent can use the page a human uses, the page is the only rule the brand wrote. Walmart has written its rules down. Most brands have not.
Being cited is not being usable
Most agent-ready advice collapses two different problems into one. Being cited and being usable run on different infrastructure, fail in different ways, and must be fixed in a fixed order. A map of the four-standard stack, from robots.txt to WebMCP, and why the sequence is the argument.
Strategy and infrastructure for brands navigating the Agentic Web
AgenticLandmark.com · 2026 · Privacy