The page writes the terms
When an agent can use the page a human uses, the page is the only rule the brand wrote. Walmart has written its rules down. Most brands have not.
Agentic Landmark · The Brief
shopify
Briefs tagged shopify in The Landmark Brief.
Neither Platform Asked The Brand
Amazon shut Meta's Muse agent out and Shopify let it in, twelve days after quietly switching the channel on for roughly a million merchants. Both platforms made the same decision on behalf of every brand underneath them. What the default turned on, and what to do this week.
Strategy and infrastructure for brands navigating the Agentic Web
AgenticLandmark.com · 2026 · Privacy