OARI · The Landmark Brief

OARI

The operational track of The Landmark Brief: how a brand safely delegates real, committing actions to agents inside its own operations. Anchored to the Operational Agent Readiness Index (OARI), which scores unmanaged agent risk as exposure net of control.

12 Jul 2026

Your Agents Are Using Someone Else's Credentials

Pull the audit log for the last purchase order your agent placed. Whose name is on it? In most enterprises, the answer is a person, sometimes one who was on vacation that week. What the log will not say is that an agent did this.

OARI

11 Jul 2026

When You Deploy the Agent, You Own the Mistake

A demand-side agent that gets you wrong costs you a recommendation, and it self-corrects tomorrow. An operational agent that gets it wrong has already placed the order. Recommendations are reversible. Actions are not. Why agent readiness takes two instruments, not one.

OARIARI

Strategy and infrastructure for brands navigating the Agentic Web
AgenticLandmark.com · 2026 · Privacy