Agentic Landmark · The Brief
Briefs on the infrastructure, authorization architecture, and commerce strategy of the agentic web: what brands need so agents can find, evaluate, and transact with them.
Fewer than 10 percent of enterprises have scaled AI agents, and the blocker is data, not models. The same data gaps that stall internal agents make a brand invisible to the external agents shopping for consumers. The field is wide open.
McKinsey's twelve AI themes are the right principles, but for commerce the urgent work concentrates in two: structured product data that decides whether agents can select you, and the authorization surface where consumer trust in an agent is won or lost.