Agentic Landmark · The Brief
Briefs tagged mckinsey in The Landmark Brief.
McKinsey published two figures for brand-owned share of LLM citations eight months apart. They differ five-fold, and the firm reconciles neither. The gap is not a scandal. It is what happens when an industry builds a capability around a number nobody can measure twice.
Anthropic just published the clearest inside-a-lab account of AI acceleration: 80% of its code now authored by Claude. The future to plan around is not self-improvement but compounding efficiency: execution becomes cheap, judgment stays expensive, and the bottleneck shifts from doing to deciding.
Fewer than 10 percent of enterprises have scaled AI agents, and the blocker is data, not models. The same data gaps that stall internal agents make a brand invisible to the external agents shopping for consumers. The field is wide open.
McKinsey's twelve AI themes are the right principles, but for commerce the urgent work concentrates in two: structured product data that decides whether agents can select you, and the authorization surface where consumer trust in an agent is won or lost.
