Agentic Landmark · The Brief

jtbd

Briefs tagged jtbd in The Landmark Brief.

14 May 2026

The Job Doesn't Change. The Agent Does.

The job is stable: get the right product, at the right price, with the least friction, reliably. What changes across AI's three horizons is the consumer's conscious role, which shrinks, moving brand influence from marketing to infrastructure and giving early builders a compounding edge.

strategyjtbdthree-horizons

Strategy and infrastructure for brands navigating the Agentic Web
AgenticLandmark.com · 2026 · Privacy